Marketing Archives

Category: Marketing

AI is Crafting a Renaissance For Linear Television

January, 2024

When TV was Home and Home was Where the Heart Was: With the advent of colour television in 1982, India took its first baby steps

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Linear TV Strikes Back: How Traditional Television Stays Relevant in the Streaming Age

April, 2023

With the world shifting towards digital platforms and services, the entertainment industry has also noticed a seismic shift. As we navigate the changing landscape, there

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Linear TV Transformation: Managing the Cord Switchers while Untapping the Further Growth Potential

April, 2023

The landscape of television has undergone significant changes in recent years, thanks to the emergence of digital platforms and streaming services alongside conventional linear TV

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